isodope

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear energy, one TikTok video at a time. This self-funded project aims to change public opinion to help solve the climate crisis.

The branding & art direction is designed around creating "a school in another dimension." The idea was to create a classroom from the future that makes people feel a sense of urgency and inspiration. The 3D exploration was a huge part of the branding to enhance the echo ISODOPE’s brand message.

CREDITS

CLIENT: Isodope, Isabelle Boemeke, Taylor Winnie

AGENCY: &Walsh

CREATIVE DIRECTION: Jessica Walsh

STRATEGY: Lauren Walsh, Ericka Garcia

EXECUTIVE PRODUCER: Luciana Almeida

PRODUCTION: Adriano Ellert

LEAD DESIGNER: Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jung

DESIGN: DALL·E: Lorenzo Cobo, Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jung, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao, Tiffany Wu

3D & ANIMATION: Daniel Zepeda, Lorenzo Cobo, Eveling Salazar, Kaan Iscan, Pablo Garcia Robla, Yuxin Zhou, Lucas Luz, Claudia Nazionale, Sofia Noronha, Jacob Hwan Lee, Nicole Belskaya, Cristina Giménez

PHOTOGRAPHY: DALL·E, Jarett Loeffler, Tiffany Thebodeau

SET DESIGN: Chelsea Finkel