Hugo was the pioneering super app in the Central American region, launched in 2020. I took on the role of design leader for every project and campaign associated with the brand. Over the span of two years, I decisively integrated 3D imagery into the entire branding, pushing the boundaries in areas like UX/UI and marketing. As the head of design, I ensured that the 3D elements became a defining hallmark of the brand, overseeing the process from concept to production with confidence and clarity.