Coolhause
The goal was to give Coolhaus a fresh brand identity that would appeal more to its target customers while staying true to its values. I was tasked with making product renders to show stakeholders how the new branding would look on packaging and marketing materials before they went into production.
CREDITS
CLIENT: Jen Woolford, Kelly Torres-Chadd, Randa Shammet, Megan Daly, Ashlyn Jackson & Alex Avila
AGENCY: &Walsh
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh, Frank Lipari
COPYWRITING: Mike Harris, Nechama Muchnik & Emily Motti
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCTION: Chanel Harper, Sofia Flores & Maggie Giles
ART DIRECTOR: Lucas Luz
LEAD DESIGNER: Cris Giménez & Victor Jobim
DESIGN : Jess Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao
3D DESIGN: Daniel Zepeda, Lorenzo Cobo, Kaan Iscan
ILLUSTRATION : Julio Zukerman
MOTION DESIGN: Daniel Zepeda & Igor Fajardo
PRODUCT PHOTOGRAPHY : Henry Hargreaves
FOOD & PROP: Charlotte Omnès
BRAND RETOUCHING: Daniel Plateado
CASE STUDY PHOTOGRAPHY: Jarett Loeffle
CASE STUDY FOOD & PROP : Chelsea FInkel
CASE RETOUCHING: Igor Fajardo & Julio Zukerman