Canopy
Canopy, formerly Framework Solutions, is a comprehensive and customizable support system that covers life science businesses, from clinical to commercial solutions.
The visual identity direction was designed to combine the warmth of Canopy’s people with the innovation behind their products and services. Serif typography was chosen to evoke a feeling of warmth and personal care, where the 3D imagery was designed to reflect the innovative products they have to offer in the field of Life Sciences.
To rollout Canopy’s new brand we developed their new iconography, merchandise, trade show assets, typography, 3D imagery, presentation templates, and advertisements.
CREDITS
CLIENT: Canopy
AGENCY: &Walsh
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCTION: Adriano Ellert
DESIGN:Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jung, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao, Tiffany Wu
3D & ANIMATION: Daniel Zepeda ,Lorenzo Cobo, Kaan Iscan, Pablo Garcia Robla